Everything I’ve built,
Strategy to execution
Real work from client engagements, award-winning competition projects, and hands-on coursework — covering the full digital marketing stack.
The work below comes from several different industries with the same core problem: getting found, getting trusted, and getting picked.
Look through the process, not just the polish. Then book a free audit and I’ll walk you through what I’d actually do for you — specific to your business.
Featured Projects.
Drippin Detox
Campaign Strategy
Built a full Google Ads campaign architecture from the ground up
Audience Research
Conducted service-by-service audience research to map who actually books each modality
Google Ads Setup
Audited the existing campaign structure and identified that the prior campaigns were driving the wrong traffic — audiences misaligned with the actual services being offered, generating clicks that didn’t convert to bookings.
Overview
Brief
Build a complete Google Ads acquisition system for a multi-service wellness lounge — covering campaign architecture, conversion tracking, and audience strategy — to turn online search into booked appointments.
Problem
The existing campaigns were attracting the wrong people. Audience targeting wasn’t differentiated by service, meaning ad spend was pulling in traffic that had no real intent to book. A single ad pointed at the homepage — with no service-level asset groups, no account-level negative keywords, and zero recorded conversions — meant the algorithm had nothing meaningful to optimize toward.
Role & Deliverables
Solo engagement. I handled the full audit, strategy, build, and optimization: campaign architecture, per-service asset groups, keyword and audience research, conversion tracking setup (outbound booking clicks + phone call assets), and the targeting restructure that realigned each service with its correct audience. Also prepared a client-facing strategy document and keyword/audience reference spreadsheet ahead of launch.
Why it Matters
Getting the wrong traffic is often worse than getting no traffic — you burn budget and train the algorithm on the wrong signals. The fix isn’t just changing who you target; it’s understanding why each service attracts a different type of person and building the campaign structure to reflect that. That audience-first diagnostic is the first thing I’d apply to your campaigns too.
Hoffmann Vineyards
Award winning marketing strategy pitch. Chosen from a group of agencies pitching real strategies for marketing improvements for the company.
Audience Identification
Identified gaps in audience through market research that is addressed in the marketing strategy deck.
Marketing Strategy Deck
Full deck prepared to showcase our strategies, research, and expected outcomes of our marketing efforts.
Overview
Brief
Build a complete digital strategy to convert Hoffmann’s social following into wine sales, as part of a competitive agency pitch.
This strategy uses original research, audience strategy, campaign concepts, and a
complete presentation. The company selected our pitch and is actively
using our marketing materials. See certification.
Problem
No customer journey mapped between social engagement and purchase. No defined audience persona guiding content or campaign decisions.
Role & Deliverables
I worked as part of a four-person team. My focus was the audience research and customer journey mapping — identifying where Hoffmann’s potential customers were getting lost between discovering the brand and actually buying. I also contributed directly to the campaign concepts presented in the final deck.
Why it Matters
Most small businesses lose customers at the exact same point Hoffmann did: between “I found you” and “I bought from you.” That gap is fixable, and finding it is the first thing I’d do for you too
San Diego Strike Force
4 Designed Funnels
Designed 4 strategic marketing funnels on different platforms, initiated and launched campaigns tailored to each channel, and analyze, tracked, and optimized results.
Audience Research
Audience research to track, analyze, and improve digital presence and marketing systems. Leads directly into sales campaigns so that every decision is data backed and tracked.
2x
2x Increase in organic impressions and clicks while increasing CTR.
Overview
Brief
Build the team’s entire digital marketing infrastructure and system — no existing tracking, structure, or paid campaigns.
Problem
No conversion tracking. No structured ad campaigns. No reporting process to evaluate what spend was actually doing.
Why it Matters
The scariest part of running ads for the first time isn’t the spend — it’s not knowing if it’s working. This is how I fix that.
What it looks like
Digital Audit
Overview of where the company is digitally compared to where we can go through creating digital assets and infrastructure.
Traffic Funnel
See real results of campaign drive and how their impact. This report shows the planning, execution, and end results of a digital campaign.
Genome Based Diagnostics
1 Fully Redesigned Website
Rebuilt site architecture and content from the ground up, including fully SEO-optimized posts and landing pages.
2 Customer Funnels
Structured pathways for two distinct audiences — patients and physicians — where none existed before
100%
Of the website restructured site’s technical SEO foundation: navigation, content hierarchy, and page-level optimization
Since the rebuild, organic traffic has shown a steady upward trend.
Overview
Brief
Rebuild an outdated diagnostics site with no technical SEO foundation and no clear pathway for patients or physicians to take action.
Problem
Flat site architecture. No internal linking structure. No defined funnel separating patient vs. physician visitors.
Role & Deliverables
Solo project, front to back — information architecture, content hierarchy, and full technical SEO rebuild. Restructured navigation, audience-specific pathways (patient / physician), and a rebuilt technical SEO foundation sitewide.
Why it Matters
Most small business sites have this exact problem — they look fine, but nothing on the page tells a visitor what to do next. It’s one of the first things a free audit catches.
What it looks like
Before and after visual of website rebuild (homepage)
Sample creatives produced
Legal/Professional Services
Overview
Brief
Supported a legal/professional services firm with website and content — SEO, keyword research, competitor tracking, and website design remodel
Problem
No structured keyword strategy. Limited content supporting service pages. Team page needed a full design refresh.
Role & Deliverables
Started as Marketing Intern, promoted to Marketing Analyst. Owned SEO and keyword research, edited service-promotion videos, and was a key contributor to the team page redesign. On-page and technical SEO improvements, keyword/competitor research, edited video content, and a redesigned company team page.
Why it Matters
People can’t find you if your site isn’t structured for search.
What it looks like
See examples of content that drive traffic, engagement, and SEO benefits. It’s more than just content, it’s visually strategic marketing.
Mergers & Acquisitions Practice Area Video
Artificial Inteligence Practice Area Video
Want to see the full work behind any of these?
Book a free 30-minute call and I’ll walk you through the actual deliverables, the thinking behind them, and what I’d build for your business.
Strategy & Planning
05.2026
Marketing Strategy Deck
Hoffmann Vineyards
04.2026
Customer Journey Map
Hoffmann Vineyards
04.2026
Audience Persona
Hoffmann Vineyards
Audits & Analytics
06.2026
Technical SEO Audit
Pro Sports Team, San Diego
06.2026
44-Task Campaign Launch Checklist
Pro Sports Team, San Diego
06.2026
Meta Descriptions & Keyword Spreadsheet
Pro Sports Team, San Diego
Social Media & Ad Content
06.2026
Media Graphics
Pro Sports Team, San Diego
04.2026
Social Content Plan
Hoffmann Vineyards
Video & Visual Content
04.2026
Videos + Scripts
Pro Sports Team, San Diego
05.2024
Brand Video Content
Legal, Professional Services
Website & UX
12.2025
Full Website Rebuild
Genome-Based Diagnostics
05.2026
Personal Brand
Yes, this website! Built from scratch.
07.2024
Website Redesign – UX & Design Involvement
Legal, Professional Services
Resume
Jason Rivera Marketing 
