Hoffmann Vineyards

As part of a competitive agency pitch, our team developed a full digital marketing
strategy for Hoffmann Vineyards, an Argentine winery looking to grow its online
presence, build social media engagement, and convert that attention into direct wine
sales.

We delivered original research, audience strategy, campaign concepts, and a
complete presentation — and won. The company selected our pitch and is actively
using our marketing materials.

Marketing Strategy Deck

A full campaign presentation built for a real client pitch — covering market
positioning, target audience, content direction, and a phased go-to-market plan
designed to move customers from discovery to purchase.

Customer Journey Map

A side-by-side breakdown of where Hoffmann’s customer experience stood today
versus where it needed to go — mapping every touchpoint from first discovery
through retention to identify the biggest gaps and opportunities.

Audience Persona

A research-backed profile of Hoffmann’s ideal customer — a younger,
digital-native wine buyer who values authenticity over status — used to
ground every content and channel decision in the strategy.

Social Content Plan

A structured content playbook built around nine proven hook types, each tied
to a specific content idea, location, call to action, and platform insight —
giving the team a ready-to-execute social media system.

San Diego Strike Force Indoor Football Team

Contracted by the San Diego Strike Force (IFL) to build their entire digital
marketing infrastructure from the ground up. Starting with a full audit of their
existing digital presence, the work expanded into paid advertising across four
platforms, SEO content strategy, conversion tracking, and weekly campaign
management.

Technical SEO Audit (example)

A comprehensive audit using Semrush, GA4, and Google Search Console that
surfaced a 76% site health score, 88 missing meta descriptions, high-impression
keywords driving zero clicks, and broken core pages — delivered as a prioritized
action plan with page-building kits for the internal team.

Campaign Launch Checklist (example)

A 44-task operational checklist covering every step of a multi-platform campaign
launch — from pixel installation and UTM setup to audience segmentation and
creative review — built to keep execution tight and nothing falling through the
cracks.

Meta Descriptions & Keyword Spreadsheet (example)

A full keyword and meta description spreadsheet built from GSC and Semrush data —
identifying high-value search terms the site was visible for but not converting,
and providing optimized descriptions for every key page to improve click-through
from search results.

Media Graphics

A/B Testing & Audience Segmentation

Videos & Scripts

Brand Video Content

AI Video Prompts & Generation

Full Website Rebuild

Led a complete website rebuild for a B2B genomics diagnostics company whose
existing site lacked clear customer funneling, technical SEO, and the credibility
needed to convert clinical and research buyers. Redesigned the information
architecture, page structure, and content hierarchy from the ground up —
transforming a flat, static presence into a professional site built to attract,
educate, and convert the right audience.

Resume