Your business,
found — and
remembered.
I build the full digital marketing infrastructure small businesses need: SEO, paid ads, content strategy, email flows, and analytics — all connected and running from day one.
Everything your digital presence needs — under one roof.
01
SEO & Search Optimization
Technical audits, keyword strategy, meta descriptions, Google Search Console setup, and content that earns rankings over time.
02
Paid Ad Management
Google Ads, Meta,Reddit, and Snapchat — full campaign builds, creative strategy, audience segmentation, and ongoing optimization.
03
Analytics & Reporting
GA4 setup, conversion tracking, UTM architecture, and plain-language weekly reports that tell you what’s actually working.
04
Content Strategy
Editorial calendars, blog strategy, video concepts, ad copy across multiple tones, and social content planning for your audience
05
Email Marketing & CRM
Klaviyo/Mailchimp setup, audience segmentation, nurture sequences, and automated flows tied to real customer behavior.
06
Website & UX Management
CMS updates, landing page builds, UX improvements, Google Business Profile optimization, and site health fixes.
07
Retargeting & Funnel Design
Pixel setup, GA4 audience building, and two-phase awareness-to-conversion funnel architecture that captures warm traffic.
1
Discovery and Audit
Full digital audit across SEO, analytics, ad accounts, social presence, and website UX. You get a prioritized action list, not a vague report.
2
Infrastructure Setup
GA4, conversion tracking, pixel installation, audience segments, UTM frameworks — the unglamorous work that makes everything else perform.
3
Content & Campaign Build
Ad creative, copy, SEO content, email sequences, and social frameworks built around your audience and brand voice.
4
Launch & Optimize
Live campaigns managed weekly. Ongoing testing, reporting, and refinement tied to real business outcomes.
I build infrastructure, not just campaigns.
Most small businesses are running on disconnected tools and guesswork. I connect the pieces — tracking, content, ads, and audiences — into a system that compounds over time.
- Start with a full audit: SEO health, tracking integrity, platform gaps
- Build the measurement layer first so every decision is data-backed
- Develop content and ad strategy rooted in your specific audience
- Launch campaigns with proper funnel architecture — awareness then conversion
- Deliver clear weekly reporting and stay actively in your account
Projects that moved the needle.
Ongoing
Professional Sports Team San Diego, CA — IFL
Pro Sports · San Diego
Built the entire marketing stack from zero: GA4 and conversion tracking, Google Ads with PMax and retargeting, Reddit/TikTok/Snapchat paid campaigns, SEO content strategy with publish-ready blog posts, and a 44-task campaign checklist delivered weekly
Deliverable
Technical SEO Audit
Pro Sports · San Diego
Used Semrush, GA4, and Google Search Console to surface 76% site health, 88 missing meta descriptions, high-impression zero-click keywords, and broken core pages. Delivered prioritized remediation spreadsheet, page-building kits, and decision dashboard.
Award-Winner
Hoffmann Vineyards
Wine Brand
“Argentina at the Table” — Digital Growth Strategy
Led Agency winning pitch for a real Argentine winery. Delivered full customer journey mapping, audience personas, campaign concept, media system (Hootsuite, Klaviyo), influencer strategy, and a 9-hook social media content plan. Selected Best Marketing Pitch and strategy concepts are being implemented to drive real online growth and sales.
Live Site
Website Rebuild
B2B Healthcare / Diagnostics
Rebuilt the complete website for a genomics diagnostics company — information architecture, UX flow, content structure, and CMS — to serve a clinical and research audience and drive inbound leads.
Creative
Multi-Platform Ad Creative
Pro Sports · San Diego
75 RSA headlines, 5 Reddit ad groups with platform-native targeting, TikTok video concepts, and Snapchat creative. Audience segments: locals, NFL fans, Camp Pendleton military, families, and first-time fans.
Content
Brand Video Production
Legal · Professional Services
Scripted, produced, and delivered brand video content for a professional services firm — concept development and execution to support digital authority and engagement across channels.
Certified. Competing. Continuously learning.
Best Marketing Communication Pitch
CSUSM · MKTG 433
Hoffmann Vineyards Client · May 2026
Coursera Certifications
Adobe × Coursera
Multichannel Content Marketing
SEMRush Certifications
Semrush Academy
SEO Fundamentals Certificate
Ready to grow your digital presence?
I work with small businesses throughout North County San Diego — in-person, remote, or both. Whether you need a full build or help with one specific channel, let’s start with a free 30-minute audit call.
📍Carlsbad, CA — serving all of North County San Diego
Jason Rivera Marketing 